BAGGU (Japanese for bag) began with a simple need: good-looking, reusable bags.
The ones you turn to for logging your weekly groceries or sports-gear. Founder Emily Sugihara setted up shop from home in 2007, together with her mom.
Ten years after its beginning, the brand is now known for its wide range of high quality and long lasting bags that feel good to use. They’ve managed to create a collection of on-point silhouettes and colors. A collection which transcends eras and styles.
Material and production
BAGGU products are constructed to minimize material waste and ensure high quality. Did you know that the mesh bag is assembled from one continuous piece of material, with the cut out portion used to construct its carrying pouch?
The functional tote and backpacks are ethically made in China from pre-consumer, 65% recycled cotton; cotton scraps that would otherwise have gone to a landfill. It’s even more environmentally responsible than organic cotton.
What does “ethically made” mean? Their factories in China are audited yearly by an independent third party for occupational health and safety. These audits help ensure that humane work hours and wages are enforced, and that the facilities are safe. BAGGU also works with factories that minimize the impact of their production on the environment.
Baggu in Amsterdam
BAGGU aims to combine ethics and aesthetics and does that in an affordable and accessible manner. We’re happy to have a part in it and represent this brand in Amsterdam. Being one of few stockists makes us extra proud to preach the BAGGU message to the Amsterdam crowd!