Minimalism, simplicity, functionalism. These are some words that pop up in our minds when we think of the Scandinavian.
Monokel Eyewear is a sunglasses brand from Sweden that implemented these words into their design process.
It’s no secret that we can’t get enough of the streamlined aesthetic of Scandinavian design. Products that are created with attention to detail, that breathe simplicity and minimalism and are often made from plain, natural materials.
This Nordic approach to design is not a just a trend. It is a design movement that emerged in the 1950s in the five Nordic countries, originating from the idea that beautiful and functional products should not be reserved only for the wealthy but accessible and affordable to everyone.
One of the labels resulting from the Scandinavian design movement is Monokel Eyewear. A unisex sunglasses label founded in Stockholm, Sweden. Their brand philosophy stems from the mix of simplicity, functionalism and perfection in details in Nordic mid-century modernism. Paired with an endless curiosity for the human mind and its need for creative expression.
The ideological background of Scandinavian design is also well represented by Monokel Eyewear. The label offers sunglasses made of premium materials for a good price, making it affordable for people to wear high-quality, handcrafted sunglasses. Monokel uses durable materials such as a plant based acetate and lenses from Carl Zeiss Vision.
Monokel is founded in 2014 by Swedish friends Robert Sandgren and Frederik Sävenberg, who started their careers as professional snowboarders and film makers. They were attracted by the fact that sunglasses are personal; a quite literal in-your-face means of expression. While designing and producing their collections, they never lost side of their Scandinavian roots. And we thank them for that.